When is transmedia not transmedia?

This is the top­ic that I keep com­ing back to. And the ques­tion that I keep com­ing back to. Trans­me­dia, that is. And the ques­tion of just how many peo­ple define it in as many ways.

In my dai­ly feed, I saw that there’s a new blog titled “Today’s Trans­me­dia Women.” My first thought was: “groovy! Trans­me­dia as applied to wom­en’s issues around the world? How do I get in on that action?”

And then, I actu­al­ly looked at the blog.

Sad pan­da…

It’s not so much what I just described. Well, it is a blog, and it does deal with wom­en’s issues. Kind of. And it deals with trans­me­dia. Kind of. But it does nei­ther very well, and it cer­tain­ly does­n’t com­bine the two top­ics in any real or rel­e­vant way–the posts could eas­i­ly be parsed into two com­plete­ly sep­a­rate blogs. This blog might know what trans­me­dia is, but they’re not even pre­tend­ing to use it for any pur­pose.

So, to bring us back to the world where we actu­al­ly want to use trans­me­dia sto­ry­telling (name­ly, an indie-film set­ting), I have a graph­ic from the real­ly rockin’ Steve Peters to help us dis­cern when trans­me­dia is, well, not. I think this one is my favorite so far…


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