What I learned from working this blog over the last couple of months is that the future of media entertainment is cross-platform–“transmedia,” if you will.
What this knowledge has led me to believe is that the transition into new media models could very well change a whole lot about what and who we perceive are important and influential in the world. Here’s what I mean:
- Transmedia is not being led by Americans (gasp!). Content creators from Australia, Germany, France… well, from everywhere, actually, are ahead of the game from what I’ve seen. Why is this?
In part, I think that this is because other nations are being proactive and funding transmedia projects that benefit their societies. I also think that it’s because the average American is too busy trying to plan for problems and profits to really take the leap toward innovative change and grab for the brass ring. Are there good American offerings? Of course, but they are not as numerous as one might expect.
- Within America, the people you are expecting aren’t the ones who are leading this change. For example: Ball State University keeps coming up high on my search pages. I’ve heard of them (I grew up in Indiana, and my sister did a summer camp there), but I don’t know anyone else who has. But this (seemingly) inconsequential university jumped on the transmedia bandwagon early, and preferential attachment dictates that early is good–Ball State is four google result pages (in other words, light years) above the USC film school on the search I ran.
- Hollywood isn’t capitalizing on transmedia the way it could be. They have money to put into these projects, and some studios are making a token effort, but the big names aren’t giving us complete experiences by “including all the ingredients. ” In fact, Hollywood is actively working against this trend, and is going to suffer for it.