Transmedia–the new holy grail of filmmaking?

If I were to say “trans­me­dia” to you, what would you think: Trans­me­dia is the next big thing–anyscreen, everyscreen, baby! Trans­me­dia has been around for a while, but we’re only now begin­ning to har­vest the ben­e­fits of the 2.0 trans­me­dia model. What? I have no idea what you’re talk­ing about. For those of you who answered with the …