I Made America–a project with great fun potential

There’s a new trans­me­dia project out there called “I Made Amer­i­ca.” The premise is this: six of our Found­ing Fathers have been kid­napped and trans­port­ed to mod­­ern-day Amer­i­ca by a fic­tion­al group called “ARFF” to be used as polit­i­cal props for the 2012 elec­tion. Hilar­i­ty (pre­sum­ably) ensues. My take? The site is well thought-out, and well-pho­­tographed. …

Making transmedia work for indie film

Now that we all know what trans­me­dia is, it’s time to start brain­storm­ing ideas on how the aver­age (and when I say “aver­age,” what I mean is “com­plete­ly broke”) indie film­mak­er can incor­po­rate it into a project. While it’s unlike­ly that our aver­age Jane pro­duc­er can go whole-hog with a com­plete, port­man­teau mul­ti­me­dia extrav­a­gan­za, she …

Transmedia–the new holy grail of filmmaking?

If I were to say “trans­me­dia” to you, what would you think: Trans­me­dia is the next big thing–anyscreen, everyscreen, baby! Trans­me­dia has been around for a while, but we’re only now begin­ning to har­vest the ben­e­fits of the 2.0 trans­me­dia mod­el. What? I have no idea what you’re talk­ing about. For those of you who …