I Made America–a project with great fun potential

There’s a new trans­me­dia project out there called “I Made Amer­ica.” The premise is this: six of our Found­ing Fathers have been kid­napped and trans­ported to modern-day Amer­ica by a fic­tional group called “ARFF” to be used as polit­i­cal props for the 2012 elec­tion. Hilar­ity (pre­sum­ably) ensues. My take? The site is well thought-out, and well-photographed. …

Making transmedia work for indie film

Now that we all know what trans­me­dia is, it’s time to start brain­storm­ing ideas on how the aver­age (and when I say “aver­age,” what I mean is “com­pletely broke”) indie film­maker can incor­po­rate it into a project. While it’s unlikely that our aver­age Jane pro­ducer can go whole-hog with a com­plete, port­man­teau mul­ti­me­dia extrav­a­ganza, she …

Transmedia–the new holy grail of filmmaking?

If I were to say “trans­me­dia” to you, what would you think: Trans­me­dia is the next big thing–anyscreen, everyscreen, baby! Trans­me­dia has been around for a while, but we’re only now begin­ning to har­vest the ben­e­fits of the 2.0 trans­me­dia model. What? I have no idea what you’re talk­ing about. For those of you who answered with the …