I Made America–a project with great fun potential

There’s a new trans­me­dia project out there called “I Made Amer­ica.” The premise is this: six of our Found­ing Fathers have been kid­napped and trans­ported to modern-day Amer­ica by a fic­tional group called “ARFF” to be used as polit­i­cal props for the 2012 elec­tion. Hilar­ity (pre­sum­ably) ensues. My take? The site is well thought-out, and well-photographed. …

Why network theory is important to your transmedia project

Lots of peo­ple are talk­ing about cross-platform, trans­me­dia, wave-of-the-future projects. So what? With­out an audi­ence, you’re just spin­ning your wheels. There are other prod­ucts out there, being seen by mil­lions of peo­ple. But just how are these things get­ting expo­sure? Can a per­son fig­ure out why things go viral? How? Can a savvy pro­ducer (or …

Transmedia and the new world order

What I learned from work­ing this blog over the last cou­ple of months is that the future of media enter­tain­ment is cross-platform–“transmedia,” if you will. What this knowl­edge has led me to believe is that the tran­si­tion into new media mod­els could very well change a whole lot about what and who we per­ceive are impor­tant and influential …