I Made America–a project with great fun potential

There’s a new trans­me­dia project out there called “I Made Amer­i­ca.” The premise is this: six of our Found­ing Fathers have been kid­napped and trans­port­ed to mod­­ern-day Amer­i­ca by a fic­tion­al group called “ARFF” to be used as polit­i­cal props for the 2012 elec­tion. Hilar­i­ty (pre­sum­ably) ensues. My take? The site is well thought-out, and well-pho­­tographed. …

Why network theory is important to your transmedia project

Lots of peo­ple are talk­ing about cross-plat­­form, trans­me­dia, wave-of-the-future projects. So what? With­out an audi­ence, you’re just spin­ning your wheels. There are oth­er prod­ucts out there, being seen by mil­lions of peo­ple. But just how are these things get­ting expo­sure? Can a per­son fig­ure out why things go viral? How? Can a savvy pro­duc­er (or …

Transmedia and the new world order

What I learned from work­ing this blog over the last cou­ple of months is that the future of media enter­tain­ment is cross-platform–“transmedia,” if you will. What this knowl­edge has led me to believe is that the tran­si­tion into new media mod­els could very well change a whole lot about what and who we per­ceive are impor­tant and …